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Finesse Lures are the perfect choice for serious anglers who demand the best in terms of quality and performance. Our worms are hand-crafted with a natural soft body that provides an irresistible wiggling action, while our finesse lures are designed to deliver an ultra-realistic look and feel that will fool even the most skeptical fish.

WORM & FINESSE LURES are the only baits you need for catching fish with spinning rods, lighter lines, and smaller lures. Our worm lures are perfect for fishing with worms on the bottom, Canadian style. Put a worm on our soft plastic finesse baits or one of our specialty plastics that imitate frogs or other baitfish; it's an unbeatable combo that will consistently put fish into your boat!